Successful Real Estate Companies are using this PMS to solve 4 of the biggest Property Management issues
Property Management Systems have come a long way to become one of the most essential
technology tools for accommodation providers today. Simply put, a good PMS is
considered the backbone of a real estate business (serviced apartments, co-living, hostels, hotels, guest houses, Airbnb, Malls, Rentals). Property
management systems make it easier for coordinating the functions of the front
office, guest management, sales, planning, and reporting. It allows property
owners to manage front desk operations. They can plan their rates and
promotions to maximise their revenue. And now, customer loyalty has become
really important so the PMS also consolidates client information for future use.
According to Hospitality Technology’s 2019
Lodging Technology Study, roughly one-quarter of hotel software budget (26%)
goes to property management system (PMS) software. With that rather hefty
investment, the PMS is now expected to solve a broad scope of business
challenges. As the hotel systems landscape has evolved, outdated PMS software
may not be designed to solve the problems of modern infrastructure. HT’s
research indicates that more than one-third of hotels may be grappling with
this as 30% are planning on changing PMS suppliers and another 8% say they will
upgrade existing systems.
A good property management system can resolve common
business issues including ineffective employees, financial issues and
operations. It should also enable client interaction and take it to a new plane.
Problem: Under-Achieving
Workforce
Solution: A Cloud-based PMS
with Responsive Tech Support
Happy employees are often the most productive and
this has a direct impact on bottom-line profits. Providing staff with
technology that can make jobs easier will not only increase productivity but
also employee satisfaction as well.
More employee productivity enables us to have
happier employees; happier employees treat guests better — and guests then
remain loyal to our brand. Satisfied guests spend more … which translates to
higher revenue to ownership. Greater employee satisfaction results in less
turnover, which can also positively impact revenue.
One way hotels can make employees more productive is
by upgrading to a cloud-based PMS like Nodal PMS. This is particularly useful
for smaller hotels where employee jobs encompass multiple roles within the
organization and need access to the PMS at a moment’s notice.
You can access Nodal PMS from your smartphone or
laptop whether you are at work, home or on vacation. This allows you to view
current check-ins, check last-minute bookings, identify VIP guests, read notes
to see if there are important guest preferences, and contact employees to
monitor and ensure tasks are being executed appropriately and in a timely
manner.
From a managerial perspective, it’s very powerful to
have a cloud-based solution. That way, you know what’s going on at the hotel
before you even walk through the door. By some estimates, employee
productivity can go up by 200% - that’s all the time saved filling reports,
looking for information, correcting the wrong check-in / check-out information and
the like.
Problem: Lacklustre Customer Service
Solution: Employee Interface
A property management system that offers little or
no guest history profiles can have a negative impact on how customers feel they
were treated by front desk personnel.
When a guest is waiting for a staff member to search
through three or four menus to find a specific section in the software,
customer service can become strained. A PMS that offers a simple, easy-to-use
interface becomes very important.
With Nodal PMS, the best hotel software, you no longer have to jump through
multiple screens, making your booking and billing options much easier and more
efficient. It will also streamline check-ins and check-outs, guest requests,
housekeeping status, and room maintenance.
Additionally, a simple-to-use interface means that
training staff members becomes much easier and can reduce onboarding time.
Its easy-to-use interface allows your team to
understand the back-end administration with relatively little training, which
enables you to flatten the organization and not have that expertise rest in any
one person. Rather everyone in the organisation knows how to manage the
systems. As a small organisation, your training costs are almost negligible and
you can have generalists learn the system very quickly. This can save up to 10%
of the employee salary annually in saved training & retraining costs.
Additionally, a hotel PMS system can contribute to a positive
customer service experience when it allows staff to quickly and easily see
information about guest preferences. It is also helpful because it allows staff
to view notes from guests’ previous stays. So if a guest always orders pasta,
then on their arrival they can be served their favourite pasta dish. Or if they
have stayed in a room with a balcony then that’s what they get – can you see
how effective this can be? Personalisation can help hotels and apartments get
30% more 5 star reviews on TripAdvisor and Google. That can make a huge
difference to the bottom line.
Problem: Inefficient Operations
Solution: Integration to Key
Hotel System Integrations
· Channel Manager- All the Online
Travel Agents (OTA) will be integrated into the system. So, all bookings like
Airbnb, Expedia, Makemytrip, booking.com, etc. come straight into the system.
No more duplicate or manual work.
· Financial System- The P&L,
segment-wise profitability (eg- how much from F&B, services), expenses
management, etc. So you can easily use an external system like QuickBooks or
Tally with PMS.
· Guest Ordering App- So you can
allow your guests to use a QR code-based app to order F&B. Orders come
directly into the system and to the concerned staff. You no longer need physical
menus and can change prices every week or even every day based on demand.
· Website- The prices on the
website can be updated from the PMS itself. There is a native booking engine
where the availability of the information (rooms, inventory, current prices)
can be shown. No more double bookings.
· Inventory Management System- All
material management can be done from the PMS itself. So there is no need to have
multiple systems just to track the inventory of groceries, or perishables.
· Communication (Whatsapp)- the
system allows for WhatsApp notifications to be sent to both your staff as well
as guests. This can enhance productivity greatly.
It allows guests to interact with the hotel before
they even arrive and without having to be placed on hold during a busy time at
the front desk. So the customer experience can literally go to the next level
without the need for physical presence.
Problem: Unprotected Guest Data
Solution: Strict Security
Measures
Data security has come under greater scrutiny for
all businesses in recent years, with larger fines and penalties being
awarded for contemporary data breaches. This issue is only compounding as
digital transactions take precedence over physical exchanges, and third-party
partnerships become more important to maintain operations. Choosing the right
partner and hosting environment for your property can be complicated, but
the property-management software selected will play a critical
role in securing your confidential data.
Protecting your guests’ data is equally important as
preserving their physical safety.
The PMS is also an important component to keeping guest data
safe. Nodal PMS applies strict security
measures in keeping the guest data safe. This not only ensures data security
but also prevents employees or any contractors from taking sensitive
information. Since it’s a multi-user system – the permissions are granted only
by the admins (much like in advanced Customer Relationship Management tools –
CRMs)
It's more secure than the typical server-based
systems located on an average property because it would be hosted in an environment
managed by people whose sole job is to keep it secure.
Bottom Line
If you have a Property business and want to grow it
– then it’s critical to invest in a cloud-based Property Management System.
This will ensure peace of mind and also give your guests the best experience.
You will have full control over your finances – it will be easy to share
management reports, keep track of expenses. And also fix any guest issues
before they arise (as guests can directly communicate with you via their app). So
check out the new Nodal PMS at https://nodal.direct
It takes just 10 mins to get started and you don’t
need to be a tech expert to use it!
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