6 Landing Page Elements for Better Conversion
Landing pages are prime opportunities to
convert your website’s visitors into leads.
To increase your conversion rate, the landing
page design needs to provide a smooth user experience.
Coming up with landing page ideas that will help convert
visitors into customers might seem easy enough, but it can be a lot more
difficult than it sounds. After all, even seemingly minute details can have a
major impact on your conversion rates. Small changes often mean small results.
If you want to land the big fish, you’ve got to radically rethink your landing
pages.
6 landing page elements to try
Ready to change
things up and increase your conversion rates? Use these landing page ideas
for inspiration.
A landing page is a great way to drive traffic, improve your SEO and build your brand. They help to improve relationships with customers, intelligence about your business, and the success of your marketing campaigns. Try using one in your next campaign and see for yourself!
2. Pictures
Visual
content is an essential component of landing pages that work.
In fact,
the brain processes images 60,000 times faster than text. This means that visitors will be affected by the images on your landing page immediately.
So as you
select and place your images, remember that
· The pictures should be large. Try to maintain a 16:9 (portrait, vertical) aspect ratio. Product feature images: 800 x 600 pixels work best, but product feature images very the most in size. You may need to resize accordingly to the on-page element size. Logo images: Around 300 x 150 pixels works best.
· The pictures should be relevant to your product or service. If you are selling a physical product, it is essential that your landing page contains an image of the product.
· If you are
selling a service, the primary purpose of the image should be to grab attention
and demonstrate relevance to the visitor.
·
The pictures need
to be of high-quality.
And
as you determine what to include, keep the focus on high-quality, relevant
visuals. This is not the place to feature stock photographs or last-minute
Photoshop jobs.
After
all, if your images are the first thing a visitor processes, they have the
potential to shape that visitor’s impression of your brand before they even
read your copy — and you need that impression to be a good one.
Source: https://www.nodal.direct/free-landing-page-for-your-hospitality-business-nodal-pms
3. Use a Catchy
Headline
The headline
should grab the reader’s attention. It should tell the reader what the product
or service is all about. The headline should be short. Never make it more than 20 words, and preferably limit it to 10.
It’s also worth
noting that if your headline complements an image that explains the product or
service, then you don’t need to go into quite as much detail in the copy.
For example, below page about a vacation rental system
4. Something About Pain
Your
first reaction to this subheading might be: “Something about… ? Isn’t that
pretty vague?”
Yes. But this point
is intentionally vague because the idea of “pain” leaves a lot of room for
interpretation.
Here’s the
psychology behind pain: Humans are wired to avoid pain. Every product or
service can help to alleviate pain in some way.
If you can cause
someone to think about their pain, they will subconsciously seek relief from
that pain, and thereby be more likely to convert.
Here’s how to
accomplish that on your landing page:
·
Mention what
someone will lose, not just what they will gain. According to the theory of
loss aversion, we are more likely to anticipate the pain of losing something
than we are to feel the pleasure of gaining something of equal value. In other
words, it feels good to get $50, but the pain that we feel from losing $50 is
twice as intense as the pleasure we received from gaining the same sum.
·
Be sure to
relieve the pain. Your product or service is provided as an antidote to the
pain. Don’t present a problem without providing a solution!
5. Methods of Contact
Is your business
legit?
Then make that clear
on your landing page.
The most persuasive
landing pages have multiple methods of contact, including a phone number, a
physical address, an email address, and a contact form.
Some even have
popups where a customer service representative asks the user if they can be of
help.
These go a long way
to help strengthen user’s trust in the company and to eliminate any friction in
the conversion funnel.
·
6. A Powerful Call to
Action
To create a high
converting landing page, this is the most important element of all: the call to action.
No element listed in
this article is as important as your call to action. After all, this is the
element that the rest of the content on the page is designed to drive visitors’
attention to.
It’s what ultimately
converts visitors into customers.
So With That in Mind, Here Are a Few CTA
Must-Haves
Make it big.
Generally speaking, the bigger, the better.
Make your copy
compelling. The actual CTA copy is the most significant copy on your entire
landing page. Don't use the word "submit". Instead, use something explosive, exciting, and persuasive.
Use
a button. People have been trained to expect the CTA to be a button. Do not
attempt to force back years of expectation by using something other than a
button. Stick with the tried and true. People know what to do when they see a
button.
Use
a contrasting colour. Your landing page, your company, your stylebook, and your
designers all have certain colours that they like. Your landing page has a colour
scheme.
Bonus
points if you can incorporate graphics that draw the eye to your CTA!
A landing page is a great way to drive traffic, improve your SEO and build your brand. They help to improve relationships with customers, intelligence about your business, and the success of your marketing campaigns. Try using one in your next campaign and see for yourself!
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